Primetime Media were recently awarded an animation project for Lincolnshire Health and Care. The 3 minute 15 second animated feature (with closed captions) was first shown at the Lincolnshire Show last week, with plans to unveil it at doctors surgeries across Lincolnshire in coming months.  The script and voice over were provided by Lincolnshire Health and Care, but all the visual material has been generated by Primetime Media following discussions and indications of the client’s preferred style and content.

Lincolnshire Health and Care is transforming health and care in Lincolnshire by promoting joined-up care for all of Lincolnshire’s residents. This animation aims to highlight a new plan of approach for the over 70 year olds, who’s numbers are rapidly increasing.  It was decided the best route to illustrate this was to create a character, Mary.  This character recently lost her husband, suffers from a few health and confidence issues leaving her stranded at home, resulting in increased loneliness and vulnerability.  Lincolnshire Health and Care have clearly shown how they intend to combat situations such as Mary’s,  and by conveying this message using an animation – with simplified and direct language – this message will bring hope to those in a similar situation, or with family and friends who are.

Lincolnshire Health and Care add: ‘the challenge we face is not about doing “lots more of the same”, but delivering a radically different model of care, one that delivers care at home wherever possible and gives our residents greater choice, control and responsibility. This will mean that what our hospitals do may change significantly, with fewer admissions, greater specialisation, and a more joined up way of delivering community based care.’ (Lincolnshire Health and Care, June 2016).

This project was awarded to Primetime amidst ongoing video production work by Steve White for Lincs Health and Care and is our first animation commission, completed by our colleague Joanna White MA Digital Media.  We welcome any animation enquiries from across the UK, and will provide a competitive quote from our experienced and professional team.

We look forward to learning more about health care developments within Lincolnshire and wish all the team the best of luck with their future implementations.

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