15420763_10154852723844169_5442496733475805149_nPrimetime had an interesting day spent filming at L’Oréal’s head offices in Hammersmith, London today. Working with Rosa Productions we recorded several pieces to camera and interviews across multiple floors of this impressive comany HQ.

We met with some of L’Oréal’s brightest new business and sales talent and all the staff were incredibly hospitable. Though incredibly busy we enjoyed our insight into this headlining global beauty industry.



Image courtesy of Kevin Gibson
Animation on show at the Lincolnshire Show. Image courtesy of Kevin Gibson, NHS.

Primetime Media were recently awarded an animation project for Lincolnshire Health and Care. The 3 minute 15 second animated feature (with closed captions) was first shown at the Lincolnshire Show last week, with plans to unveil it at doctors surgeries across Lincolnshire in coming months.  The script and voice over were provided by Lincolnshire Health and Care, but all the visual material has been generated by Primetime Media following discussions and indications of the client’s preferred style and content.

Lincolnshire Health and Care is transforming health and care in Lincolnshire by promoting joined-up care for all of Lincolnshire’s residents. This animation aims to highlight a new plan of approach for the over 70 year olds, who’s numbers are rapidly increasing.  It was decided the best route to illustrate this was to create a character, Mary.  This character recently lost her husband, suffers from a few health and confidence issues leaving her stranded at home, resulting in increased loneliness and vulnerability.  Lincolnshire Health and Care have clearly shown how they intend to combat situations such as Mary’s,  and by conveying this message using an animation – with simplified and direct language – this message will bring hope to those in a similar situation, or with family and friends who are.

Lincolnshire Health and Care add: ‘the challenge we face is not about doing “lots more of the same”, but delivering a radically different model of care, one that delivers care at home wherever possible and gives our residents greater choice, control and responsibility. This will mean that what our hospitals do may change significantly, with fewer admissions, greater specialisation, and a more joined up way of delivering community based care.’ (Lincolnshire Health and Care, June 2016).

This project was awarded to Primetime amidst ongoing video production work by Steve White for Lincs Health and Care and is our first animation commission, completed by our colleague Joanna White MA Digital Media.  We welcome any animation enquiries from across the UK, and will provide a competitive quote from our experienced and professional team.

We look forward to learning more about health care developments within Lincolnshire and wish all the team the best of luck with their future implementations.


We’re sorry to say our time working with the Super8series bowling tournament has come to an end after fulfilling a six month contract. During her time there Joanna would daily rig and direct three camera positions, build up the Telecaster mixing desk and computers, and managing a live mixed video and audio stream to web broadcasters in Vienna.  She would manage the complete broadcast on site from launch at 8am, which includes incorporation of all graphic score updates while continuing the live video editing.

She greatly enjoyed her time working with the excellent gentlemen and ladies at Lincoln Bowling Club and wishes the Super8Series much future success, but says won’t miss the 6am starts!

Joanna will now return to her studies at the University of Lincoln where she will be completing her Master of Arts in Digital Media in 2015. Watch this space!


Primetime was recently approached to produce a time lapse of the tidal movements of the river Witham through Boston, and compare it to a speculative equivalent were the river to be have a dam fitted.  We produced the film above as an indication of tidal movements to help councillors and local businesses to realise the full potential of this area of Boston and its potential for regeneration. http://www.suitewatches.com


Primetime Media have completed and delivered two web videos for one of the oldest and most well respected names in the UK timber sector. Using the latest Sony high definition broadcast camera, Primetime’s Steve White directed the two short web videos. The first was a corporate video and the other was an instructional web video on how to erect one of the company’s timber products. The two videos were shot at 1080p and were delivered in a HD format ready for upload to the company website.

Web videos are a very affordable way to communicate a strong message on a website and with Primetime’s prices starting from only £299 + VAT it doesn’t have to cost an arm and a leg. Lincolnshire based Primetime Media, who have been working in the professional video and broadcast television sector for 21 years now, specialise in producing high quality videos for the web. If you would like to see how affordable a web video could be, please call Steve on 01205 750055.


Filming and post production is now complete for the first of two corporate videos for DSL ltd. Filming locations included Essex, Reading, Berkshire and Lincolnshire. The video,  which was shot in high definition, has already gained the company a major contract. Primetime’s six metre camera jib was used for some of the interior and exterior shots. Primetime Media is an east midlands video production company based in Boston,  Lincolnshire.