Image courtesy of Kevin Gibson
Animation on show at the Lincolnshire Show. Image courtesy of Kevin Gibson, NHS.

Primetime Media were recently awarded an animation project for Lincolnshire Health and Care. The 3 minute 15 second animated feature (with closed captions) was first shown at the Lincolnshire Show last week, with plans to unveil it at doctors surgeries across Lincolnshire in coming months.  The script and voice over were provided by Lincolnshire Health and Care, but all the visual material has been generated by Primetime Media following discussions and indications of the client’s preferred style and content.

Lincolnshire Health and Care is transforming health and care in Lincolnshire by promoting joined-up care for all of Lincolnshire’s residents. This animation aims to highlight a new plan of approach for the over 70 year olds, who’s numbers are rapidly increasing.  It was decided the best route to illustrate this was to create a character, Mary.  This character recently lost her husband, suffers from a few health and confidence issues leaving her stranded at home, resulting in increased loneliness and vulnerability.  Lincolnshire Health and Care have clearly shown how they intend to combat situations such as Mary’s,  and by conveying this message using an animation – with simplified and direct language – this message will bring hope to those in a similar situation, or with family and friends who are.

Lincolnshire Health and Care add: ‘the challenge we face is not about doing “lots more of the same”, but delivering a radically different model of care, one that delivers care at home wherever possible and gives our residents greater choice, control and responsibility. This will mean that what our hospitals do may change significantly, with fewer admissions, greater specialisation, and a more joined up way of delivering community based care.’ (Lincolnshire Health and Care, June 2016).

This project was awarded to Primetime amidst ongoing video production work by Steve White for Lincs Health and Care and is our first animation commission, completed by our colleague Joanna White MA Digital Media.  We welcome any animation enquiries from across the UK, and will provide a competitive quote from our experienced and professional team.

We look forward to learning more about health care developments within Lincolnshire and wish all the team the best of luck with their future implementations.


Primetime Media have completed and delivered two web videos for one of the oldest and most well respected names in the UK timber sector. Using the latest Sony high definition broadcast camera, Primetime’s Steve White directed the two short web videos. The first was a corporate video and the other was an instructional web video on how to erect one of the company’s timber products. The two videos were shot at 1080p and were delivered in a HD format ready for upload to the company website.

Web videos are a very affordable way to communicate a strong message on a website and with Primetime’s prices starting from only £299 + VAT it doesn’t have to cost an arm and a leg. Lincolnshire based Primetime Media, who have been working in the professional video and broadcast television sector for 21 years now, specialise in producing high quality videos for the web. If you would like to see how affordable a web video could be, please call Steve on 01205 750055.


Primetime Media are delighted to announce the winner of our competition: Steve Hyde of LIVES First Responders, Lincolnshire.  The competition was drawn last August, but with LIVES’ planned redevelopment of their website we’ve held back from filming to accommodate their new ideas.

The prize was for a free one minute web video, but after initial meetings with the team at LIVES, Primetime Media producer Joanna White decided to increase their support and will be supplying five short videos for their website –

Today Joanna visited their offices in Horncastle with cameraman Simon White to record a number of instructional videos including how to correctly perform CPR and how to use a defibrillator. Steve Hyde gave us an interview about what’s involved with being a LIVES First Responder, and our video takes you through the training process involved.

The Horncastle News sent a reporter along to record the session, and an article will appear in the paper shortly along with a short video on their website

Primetime Media are delighted to be supporting this excellent Lincolnshire Charity, who provide an essential service to many rural areas that are not quickly accessible to ambulance services.  We hope the videos will be well received and will help to save even more lives across the County.

A link to the available videos will be posted as soon as they’re online.  If you would like to see how affordable a web video could be, please call us on 01205 750055.


EDIT: The article and short video have now been added to the Horncastle News website.


Vulcan XH558 has been featured on the BBC’s ‘Britain’s Hidden Heritage’ last night, when John Sergeant visited Doncaster Robin Hood Airport to meet the Vulcan to the Sky team and look around the aircraft.

Featuring heritage sites and objects of interest around Great Britain, the BBC decided to visit the Vulcan and meet the team who restored this iconic aircraft and the pilots who fly it today and who operated in them during the Cold War. The Vulcan is an aircraft which has captured the imagination of the people of this country, qualifying her to be thought of as British heritage.

John Sergeant is a self confessed aircraft lover and had a special interest in this aircraft as a school boy, dreaming he would one day be a Vulcan pilot.  He was allowed to fly alongside XH558 in an Extra aircraft belonging the the Blades Aerobatic Team.

The piece featured the history of the Vulcan, with lots of archive including restoration footage recorded by Primetime for our Vulcan XH558 Restoration DVDs.

The programme is currently available to view on the BBC iPlayer, and if you’d like to find out more about the Vulcan Restoration series of DVDs then please visit our Online Shop.

To find out more about Vulcan XH558 or to support her by donation or buying merchandise please visit


Lincolnshire pilot John Askew is looking to help put disabled aerobatics and disabled flying in general on the map.

After losing the use of his legs in 1994 following a horse riding accident, John didn’t give up on his flying hobby, quickly regaining his private pilots licence.  He was soon flying more advanced aircraft and decided to begin competition aerobatics.

John Askew using his modified rudder control

Now he’s flying one of the world’s most advanced aerobatic aircraft, the CAP232, with the hope of competing at the very top level this time next year.

He asked Primetime Media to compile a short video for him to help aid his search for sponsorship, and to raise awareness of disabled flying.  The first of these is live now and more will follow soon!

For more details about John and the British Aerobatic Association visit his aerobatic pilot profile.